How To Attract The Ideal Client

You will have the best results in business if you create your vision first.  Then you can take “inspired action” consistently and persistently.  Without vision you may find yourself in the same boat as many unsuccessful business owners who dash madly from one marketing effort to another – never giving any of their strategies time to produce results – results that came from the vision.

This article focuses on one important aspect of your business – who you serve.  Here’s an exercise I did when I first got started and if I find myself attracting people who are not ideal for me to serve. I revisit my vision  very often to keep my ideals clear.

I encourage you to do this process (or call it a game if you like!) in a chair where you would typically work.  If possible, have a second chair next to yours. Now think back to a client you’ve had in the past who was ideal for you or at least as close to ideal as possible.  Consider all the interactions you had with this person.  What was it you enjoyed about serving this person?  What are the positive qualities, attributes, and characteristics of this person?

Take out a piece of paper or computer document and write a list of all these qualities, attributes and characteristics of your ideal client.

For example, my ideal client: has a sense of humor; is interested in his/her spiritual development; takes action; values my time as well as their time; possesses and demonstrates mental well being; is intelligent and has common sense; understand and demonstrate that he/she deserves to be successful; has a financial cushion allowing them to buy my products and services; wants me to be successful and make a profit; subscribes to my weekly ezine; enjoys referring my services to others; has realistic expectations about what can be achieved and when; has clarity and focus; are open-minded; is heart-centered; is a learner; is true to himself/herself.

Now, if you can, switch chairs – put yourself in your client’s chair.  Ask your ideal client these questions: What are they struggling with that brought them to you? What is the biggest change they experienced as a result of the wonderful work they did with you?  What are the results they have now as a result of their work with you?

Next, make a list of at least 10 problems your ideal clients/customers want to solve.  What change/breakthrough do they want to experience and are they willing to pay you to help them get there?  List 10 results they could get from working with you.

Once you are clear on their challenges and results you deliver, you will not only be setting into motion the attraction factor – you now also have plenty of authentic words to use in your marketing materials!